Pretty screenshots are useful. Evidence is better.

A credible website case study should separate design opinion from measurable outcomes. DraftGlow's project workflow is being structured to preserve the information needed to do that honestly.

• The starting problem

  What was confusing, dated, slow, hard to maintain, weak in search, or failing to convert before the project began?

• The decisions

  What changed in positioning, information architecture, copy, mobile behavior, visual design, technical delivery, and local-search structure—and why?

• The technical result

  Performance, accessibility, crawlability, structured data, redirects, deployment health, and other verifiable implementation details.

• The business result

  Where customers permit it, we track Search Console movement, qualified inquiries, conversion behavior, and other outcomes over a meaningful period instead of publishing launch-day victory claims.